Posted on February 14 2016
Every year Ukraine becomes a host to fashion experts who come not only to watch collections presented at MBKFD.
What is more important, they are ready to give pieces of advice to young Ukrainian designers. Sissi Johnson, a loud name in the sphere of world fashion brand management expressed her thoughts on what features a designer should have to become successful: creativity, readiness to work hard and being up to date using digital technologies to present the brand's image. Social media are of primary importance for getting closer to the consumers.
We are happy Ukrainian fashion has good perspectives acknowledged by professionals. What pleases us too is the fact Sissi Johnson is one of THEO's early adopters, appearing in THEO clothes in public and coming noticed by street style photographers. This time - THEO FW 15/16 coat, top and gloves spotted on Sissi Johnson by VOGUE.ru.
Photos: VOGUE.ru, FW daily.