Posted on March 09 2016
THEO brand presented the lookbook to fall-winter 2016/17 collection shown earlier at Mercedes-Benz Kiev Fashion Days.
Last week the collection was also presented at More Dash showroom in Paris where press and buyers could get aquainted with it. Among the visitors who enjoyed the innovative clothes by Theo Dekan were such leading persons in fashion industry as a famous british journalist Tony Glenville, brand development Condé Nast International president Karina Dobrotvorskaya, VOGUE.it editor Sara Maino, VOGUE.usa editor Sarah Mower, the senior vice president of the fashion office and the director of women 's fashion and store presentation of the Bergdorf Goodman department store in New York City Linda Fargo, buyers from world concept stores and fashion bloggers.
Freedom of self-expression became the leitmotif of the presented collection.Theo Dekan believes that the young generation of designers which is not afraid to speak for itself and create is making a revolution in modern fashion. The concept of the lookbook was worked out under the influence of Theo Dekan and resulted in a digital fashion illustrated issue with the help of THEO visual content manager Savka, model Aliya Yegorova, make-up artist Ira Arustamian and photographer Sergey Vasiliev.